PR “Contributing to 74% of New B2B Business Leads” According to UK Study

PR “Contributing to 74% of New B2B Business Leads” According to UK Study

Yet, 43% of British B2B business development teams don’t use earned media London, United Kingdom – 20th December 2022: Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study – “B2B PR for Growth” – commissioned by Champion Communications. Despite this, the study also finds 43% of business development teams in British B2B companies do not see or use editorial…

Source: RealWire

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PR “Contributing to 74% of New B2B Business Leads” According to UK Study

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